Question

Kacey grew up sailing and still loves it today. After securing a great job after graduation, he started saving for his own sailboat. He had his eye on one in particular and had saved about half what he needed when his company transferred him to Phoenix, which didn't have the same recreation options. Which of the following best describes Kacey?

a. Kacey is both in the market and the target market for the sailboat.
b. Kacey is not in the market for the sailboat yet.
c. Kacey was in the market for the sailboat prior to his move to Phoenix.
d. Kacey is in the market for this sailboat but not the target market

Answer 1

b.

Step-by-step explanation:

Based on the scenario at hand and the different options listed it can be said that the one that best describes Kacey is that Kacey is not in the market for the sailboat yet. That is because even though Kacey loves sailing, where she currently lives (Phoenix) does not have places to sail. Also, she does not even have the money to buy a sailboat yet and therefore is not in the market to buy one at the current moment in her life.