216k views
1 vote
Your company has recently requested that you travel to Dhaka, Bangladesh, to work on negotiations for a new factory to be located in one of the port cities. Your travel agent provides a list of several hundred local hotels and a Sheraton. In this case, the Sheraton brand-name is likely to be used as a signal of

User Mapache
by
4.7k points

1 Answer

6 votes

Answer:

quality when quality cannot be easily judged

Step-by-step explanation:

Based on the information provided in this scenario it seems that the Sheraton brand-name is likely to be used as a signal of quality when quality cannot be easily judged. Meaning that the company included the Sheraton hotel along with the list of other hotels because they do not know the quality of that specific hotel in that specific location, even though "Sheraton" is known worldwide as a luxury hotel business.

User Anuj Kalia
by
4.6k points