Question

A push strategy is favorable when a company Multiple Choice wants to advertise consumer goods. has long distribution channels. needs to explain complex new products. faces high inflation rates. has sufficient print or electronic media available.

Answer 1

wants to advertise consumer goods.

The push strategy of marketing helps if the company is new, or if the company wants to advertise a new consumer good.

The new company or the new consumer good is probably not well-known among consumers, and for this reason, pushing the product to them is likely to be more helpful in obtaining sales than a pull strategy.

Needs to explain complex new products.

Complex products like some consumer electronics often need to be sold under a push strategy in which the salesperson explains the product in detail to the potential customer.

This is done because otherwise, consumers may feel intimidated by the complexity of the product, and desist from acquiring it.