Final answer:
Commercial art should indeed follow artistic principles and design elements to effectively communicate its intended message. These principles ensure the artwork is visually compelling and successful in its purpose, be it advertising or other commercial uses.
Step-by-step explanation:
Yes, it is important that commercial art follows artistic principles like the elements and principles of design. In the realm of commercial art, which ranges from advertising and graphic design to other forms of visual communication, adhering to these principles ensures that the final product effectively communicates the intended message to the target audience. Unlike fine art, where the interpretation can be subjective, commercial art must have a clear and precise communication to be effective.
Commercial art often employs the elements of art such as color, form, line, shape, space, and texture, as well as the principles of art like scale, proportion, unity, variety, rhythm, and balance. These principles and elements work together to create a strong visual impact, drawing the viewer's attention and directing it in a purposeful way. This can influence the success of the design in conveying the desired message or promoting a product.
Moreover, the crossover between fine art and commercial art demonstrates that principles of good composition and design are not confined to one category of art. These principles are essential for creating a compelling and aesthetically pleasing work, regardless of whether it is intended for a museum or a marketing campaign. Therefore, professional artists in the commercial industry rely on a good knowledge of composition to produce artwork that not only looks good but also serves its commercial purpose effectively.