Question

Domino’s Pizza has been in business more than 50 years and claims to be "#1 Worldwide in Pizza Delivery" with over 13,000 locations. Visit the company’s business-related website (www.biz.dominos) and read the "our strengths" section under the "Investors/Profile" tab. Does the firm focus on the accounting, shareholder, or economic perspective in describing its competitive advantage? How? Why do you think they focus on the perspective you chose?

Answer 1

Domino's Pizza focuses on the economic perspective in describing their economic advantage.

Step-by-step explanation:

We can see direct references to economic concepts in the "Our Strenghts" section.

For example, Domino's emphasizes that its menu (which is extremely important because it is essentially the product it offers) simplifies and streamlines the production and delivery process in order to maximize economies of scale. What Domino´s is saying here is that it organizes production and efficiency in a way that minimizes costs at the same time that it maximizes output.

Domino's also emphasizes its economic strenghts by explaing that the layout of their stores reduces capital requirements (physical assets), moderating both the accounting and the economic costs of setting up the operation.