Answer:
The answer is reducing the risks for customers.
Step-by-step explanation:
Businesses in a competitive market do many things to outshine their competitors. One of such things is offering a warranty to help pay for future damages. A warranty is simply an assurance that the business would be willing to help if a customer experiences challenges from use of the product sold by the business outfit. The business would either get the product fixed or give a new one to the customer with no additional cost.
Customers/consumers love warranty because it gives them full assurance and sense of security. As such, any business which offers warranties on their products would be seen as prepared to help reduce the risk for consumers of ther products.