Question

If some of the products developed by I'mASoftwareCo. must face market competition that can very quickly produce either an identical product or a close substitute for it, then

a) it may decide against R&D projects of this sort.
b) it will have to figure out innovative ways to prevent adaptation and copying of its products.
c) the other firms will all save on their R&D costs.
d) it must charge more for its products to quickly compensate for the research and development costs.

Answer 1

A.It may decide against R & D projects of this sort

Step-by-step explanation:

Where there is market competition, such can present an avenue for a firm to discover new products/technology. Also, a firm could generate more profit because they are able to produce goods at a cheaper rate or produce products with certain features that suits customers needs. When a firm is innovative, it will have an edge over it's competitors in the mean time hence must have made enough profits before competitors catches up.

However, in a case where competition discourages technology as in the above case i.e a new firm copying the company's idea, the company may decide against R&D projects of this sort because if the research and development effort fails, the company may incur loss which could drive it out of business. Moreover, it means that the R&D on such product has not been successful since an identical product or a close substitute product can quickly be produced by it's competitors hence must be decided against to avoid them making losses.