Answer:
creating diversification and reducing risk
Step-by-step explanation:
By adding these new product lines Microsoft primarily benefits by creating diversification and reducing risk. Adding these new products allows Microsoft to enter new markets in which they can implement different strategies in order to dominate those markets with their new products and hopefully profit largely from them. This in term also provides a safety net in which, if one product fails they still have other products profiting that can make up for the loss.