Question

When Joe was working in finance, he bought all of his suits at Macy’s, a department store. Once Macy’s finds out about Joe’s plans to return to business school, what customer-centric approach would Professor Fader recommend that Macy’s takes with Joe?

Answer 1

Show Joe that he's still important to them by extending a store discount to him that will apply during his time as a student.

Step-by-step explanation:

Customer-centric approach is a business strategy in which the focus in on customer demand. The customer is given special attention by the organization to help them retain a long term relationship with the business. In such approach customer is put at core of business. This helps organization to better understand customer needs and fulfill them so the customer remains loyal to them. Macy is also focusing on Joe and has expressed that he is an important person. She is supporting her views by offering Joe extension in discounts that were applicable to him as a student.