Answer: You should consider updating your SEO plan to improve your website's SEO performance when changes are made in search engine algorithms, audience behavior, etc.
Step-by-step explanation: Updating your SEO plan regularly helps you stay ahead of changes in the search landscape, and ensures that your website continues to perform well in search engine results pages. Here are a few factors that indicate it's time to revise your SEO plan:
Changes in search algorithms: Search engines frequently update their algorithms, and these changes can impact your website's rankings.
Shift in target audience: If your target audience has changed, you may need to adjust your keywords and content to better match their search habits.
Competition: If your competitors are using new tactics, you may need to adapt your SEO strategy to remain competitive.
Website updates: If you've made significant changes to your website's design, structure, or content, you may need to revise your SEO plan to ensure that your website continues to be optimized for search engines.
Performance metrics: Regularly reviewing your website's performance metrics, such as traffic and conversions, can help you identify areas for improvement in your SEO strategy.