Question

While the personal computer industry is flooded and growing with laptops and tablets, John recently bought a desktop, his first personal computer. He realized that a computer at home would be helpful for his children for their school projects, and he could use it to maintain the simple accounts of his plumbing business. Which of the following customer segments does John best represent?

1. Early adopter
2. Category captains
3. Laggards

Answer 1

3. Laggards

Step-by-step explanation:

Laggards are the last step of the new product development stage. In this laggard means Marketing laggards that constitute a group of customers who resist improvement and may not be prepared to accept a new product till all conventional alternatives are no longer accessible

In the given situation, the laggards i.e option 3 is fitted to the given scenario

Hence, the third option is correct