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Not only do businesses benefit from the protections of __________, consumers do as well; they allow consumers to correctly identify the products they want to purchase.

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Answer:

Trademarks.

Step-by-step explanation:

Trademarks can be said to be symbols or logos that are been attached to a certain product that makes it distinct from the others and with times turns to shine as an authenticity mark or quality symbol of the merchant or the said product.

The above discusses one of the crucial benefits of trademarks; this is seen to be beneficial not only to the business owners or merchants but the customers are inclusive here, this is because these logos help them ascertain or easily identify their likely said products with little or no stress, and this is with peace of mind.

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