Answer:
Peripheral route to persuasion
Step-by-step explanation:
Communication is the exchange or passing of ideas and informations between a receiver and a sender. communication is said to be it when both parties understand each other that is effective communication,there must be understanding of the meanings that are attached to words and symbols and how these words and symbols are interpreted.
Elaboration likelihood model of persuasion is a model that is uses the dual process theory in explaining the different change of attitude of individuals.. it gives us an edge to state how attitudes are shaped, how they are formed and also how they are reinforced. the ELM has two route which are the central route processing and the peripheral route process.
In the peripheral route processes, users do not really check the success, efficacy or effectiveness of the message and sometime do no really pay close attention,. example of individual who has its route are those who know the name of item they want to bu but nothing about the item specification.