Question

Shopper marketing brings brand managers and account managers together to connect with consumers along the entire path-to-purchase, whether it be at home, on the go via mobile marketing, or in the store. Select one: True False

Answer 1

The correct answer is: True.

Step-by-step explanation:

To begin with, the concept known as "Shopper Marketing" refers to a discipline that is not limited to in store marketing activities but instead is focus on the fact of identifying the consumer and drive him in the process of purchase and connect with them along the whole process itself due to the fact that in this discipline what the marketers are looking forward is to obtain the result of making the shopper more understandable of his own needs by guiding him through the process until the purchase.