Answer:
The statement is False.
Step-by-step explanation:
In his article published on the 31st Aug 2010, Patrick suggests that a 100% penetration rate for any market is now possible due to the growth of the use of mobile phones.
The strategy of accessing the market using mobile ads, according to Patrick, is called Mobile Marketing.
In his article, Patrick provides statistics which help buttress his position that a good number of mobile phone users are ready to respond positively to mobile ads.
While it is implied that this concept has increased the chances of mobile games as a product being successful, nowhere in the article did Patric mention "games".
Cheers!