Answer:
Explanations often turn out to be dry and uninspiring. We fail to engage our readers, and that’s when we fail to communicate our ideas, too.
So, what can you do to explain with clarity and zing?
The Zoom-In-Zoom-Out technique
You know it from photography, don’t you?
Zoom out, and you display the big picture. Zoom in, and you show details.
Writing works the same.
The best writing combines satellite-style zooming out with telephoto-like zooming in.
When zooming in, you see the mother lion licking her young; you see the bee gathering honey from a clover; you see the withering petals of a tulip. You see one specific situation—one flower, one person or one animal doing one specific thing.