Answer:
For this case they want to proof if the proportion of readers own a Rolls royce is less than 0.29 and that wuld be the alternative hypothesis. The complement would represent the null hypothesis. Then the system of hypothesis for this case are:
Null hypothesis:

Alternative hypothesis:

Explanation:
For this case they want to proof if the proportion of readers own a Rolls royce is less than 0.29 and that wuld be the alternative hypothesis. The complement would represent the null hypothesis. Then the system of hypothesis for this case are:
Null hypothesis:

Alternative hypothesis:
