Question

5. Find an example of a video ad either on TV or on the Internet, and then answer the

following questions about it
a. Describe the ad. (1-3 sentences. 1.0 points)
b. What do you think this ad's marketing message is? (1-5 sentences. 2.0 points) TIP:
Does it use a specific desire or fear, or does it try to show how the product is a need
or how it solves a problem?
c. Is the ad trying to get people to do something? If so, what is it trying to get people to
do? If it isn't trying to get people to do something, what do you think the point of the ad
is? (1-5 sentences, 2.0 points)
d. Do you think this ad is effective? Why or why not? (1-5 sentences, 2.0 points)

Answer 1

There is an ad for a singing program that often pops up when watching videos on several social media platforms. The ad is, well, advertising a singing service that supposedly helps you become a better singer within 30 days. The ad draws you in offering a free 7 day trial to see if you like the lessons before you make the decision to pay the monthly subscription.

The marketing message of this ad is to get people to sign up for the singing program, or at least check out the site. It is forwarded towards aspiring singers or someone who wants to get good vocal lessons to improve their singing.

The ad is trying to get people to check out the site, try the free trial, and decide wether they want to purchase a full subscription or not.

It truly depends. It often pops up on videos that are related to singing, so the person watching might already be looking for something of the sort. And i'm sure that there are many who have decided to try out the program. But every once in a while it pops up on random videos and singing isn't something everyone wants to do.

Hope this helps :) I know its a little late but its an alternative to the other answer. Have a great day <3

Answer 2

This ad originated from the app that everyone loves to go on. Where people dance and goof off. after spending some time scrolling through the For You Page, the ad will pop up. Usually it’s a man saying that you’ve spent way too long on the app so go chill, eat, and relax, then return.

The message is to get away from social media for a while. The internet can be very distracting and can make the average person spend more than 4 hours on one app alone. It reminds people that they have lives to get back to. Social media can influence you to stay in for hours while you have important things to do.

Yes, the ad is trying to get the kids, and even adults, to take a break. to enjoy the sunshine outside and to feel the breeze. to take a while to relax and move around.

At times, yes I do feel as though the ad is very much effective. I personally will remove myself from the mind controller called my phone and actually go eat a meal, or walk around, call some friends, or laugh with my siblings. I do know that, however, that there are MANY who skip right past the ad. I, too, have done it a couple times. I hope that people take the ad serious because Lord knows some of them need a break.