The correct answer is D. An emotional appeal in advertising as a method of non-price competition
Step-by-step explanation:
The emotional appeal is a persuasive strategy that focuses on manipulating the emotions of the audience usually by triggering negative or positive feelings. In this case, there is an emotional appeal because the commercial relies on the promise of "great confidence" which triggers emotions in the audience as they hope to feel better with themselves after using the product.
Additionally, this commercial strategy is a method of non-price competition because the commercial does not focus on the price of the product or tries to advertise the product based on the price but focuses on the properties of the product to advertise this. Thus, the company is using "an emotional appeal in advertising as a method of non-price competition."