Question

GoPro makes point-and-shoot cameras and handycams for amateur photographers and hobbyists. It also has a separate line of cameras dedicated to professional photographers. Additionally, it designs separate offers for each segment. Which of the following marketing strategies does GoPro most likely use in this instance?

a. Mass Marketing
b. Differentiated Marketing
c. Individual Marketing
d. Local Marketing
e. Direct Marketing

Answer 1

The correct answer is the option B: Differentiated Marketing.

Step-by-step explanation:

To begin with, the name of "Differentiated Marketing" refers to a type of strategy that it can be choosen and used in the field of business' marketing when it comes to developing the main strategy for the sales of the company. Moreover, this type of strategy is focus on at least one or two segments or target groups who will be the ones in the center of the campaign and the goal will be to get the message to them and make them want the product so they will buy it. That is why, that the type of strategy that GoPro uses is a differentiated marketing strategy due to the focus that it has on the audience.