Question

Many consumers buy soft drinks and potato chips together when they shop at a grocery, convenience, or mass merchandiser store. But when querying its marketing information system (MIS), one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used________ to extract this hidden information from its MIS to find the statistical link between the two product categories.

Answer 1

Data mining

Step-by-step explanation:

Data mining is the process in which we can extract the raw data into useful data that would become beneficial for the company.

Large data is available and if we take the data i.e important or useful so this process we called data mining

In the given situation, it is discovered that when the consumers purchased a sandwich so many customers purchased toothpaste along with it. And for extracting the hiding information from its MIS the store used the data mining technique.