Question

Your boss stops by to see how the research is progressing. She's concerned about your research plan. "I don't think we are ready to run causal research on the effects of advertising. I think we should re-evaluate the descriptive research options." Which option should you choose now?Select an option from the choices below and click Submit.1- Research the attitudes that men under 35 have towards eSports.2- Research the attitudes that U.S. women and consumers over 35 have towards the eSports industry.

Answer 1

Answer: Research the attitudes that U.S. women and consumers over 35 have towards the eSports industry.

Step-by-step explanation:

From the question, the boss is concerned about the research plan and says that he does not believe that we are ready to run causal research on the effects of advertising and further said we should re-evaluate the descriptive research options.

Based on the scenario above, I'll choose to research the attitudes that U.S. women and consumers over 35 have towards the eSports industry. By choosing this option, I'll have a large sample size to carry out the descriptive research.

It should also be noted that the descriptive method consist of qualitative natural survey and also the cross sectional research. By researching the attitude of women and consumers, this will give us the opportunity to utilize the cross sectional research. Therefore, the second option is the correct answer.