Question

Video Planet (VP) sells a big screen TV package consisting of a 60-inch plasma TV, a universal remote, and on-site installation by VP staff. The installation includes programming the remote to have the TV interface with other parts of the customer’s home entertainment system. VP concludes that the TV, remote, and installation service are separate performance obligations. VP sells the 60-inch TV separately for $1,810 and sells the remote separately for $130, and offers the entire package for $2,020. VP does not sell the installation service separately. VP is aware that other similar vendors charge $180 for the installation service. VP also estimates that it incurs approximately $130 of compensation and other costs for VP staff to provide the installation service. VP typically charges 40% above cost on similar sales.

Required:
Calculate the stand-alone price of the installation service using each of the following approaches.
1. adjusted market assessment
2. expected cost plus margin
3. residual

Answer 1

1. The stand-alone price for installation service using adjusted market assessment is $180

2. The stand-alone price for installation service using expected cost plus margin is $182

3. The stand-alone price for installation service using residual is $182

Step-by-step explanation:

1. According to the given data the market price at which similar vendors charge installation service should be taken as the stand-alone price which is $180

Therefore, The stand-alone price for installation service using adjusted market assessment is $180

2. The stand-alone price of the installation service using expected cost plus margin would be a follows:

Stan−alone price=Estimated Cost+Estimated margin

=$130+(40%×$130)

=$182

Therefore, The stand-alone price for installation service using expected cost plus margin is $182

3. The stand-alone price of the installation service using residual would be a follows:

Stand−alone price=Total transaction price−Stand−alone price for T.V−

−Stand−alone price for compensation and other costs

=$2,020−$1,810−$130

=$80

Therefore, The stand-alone price for installation service using residual is $182