Question

A researcher studying the effect of price promotions on consumers' expectations makes up two different histories of the store price of a hypothetical brand of laundry detergent for the past year. Students in a marketing course are randomly assigned to view one or the other price history on a computer. Some students see a steady price, while others see regular promotions that temporarily cut the price. Then the students are asked what price they would expect to pay for the detergent.

Is this study an experiment? Why?A. Yes. Each subject is randomly assigned to a treatment.B. No. Each subject is randomly assigned to a treatment. C. Yes. Each subject is not randomly assigned to a treatment.D. No. Each subject is not randomly assigned to a treatment.

Answer 1

A. Yes. Each subject is randomly assigned to a treatment

Explanation:

In an experimental study design, subjects are usually grouped into one or more groups in a random manner or by chance, in order to study and ascertain the effect of a treatment.

In the study cited in the question above, students were grouped by chance it randomly into a treatment group or the other. This is typical of an experimental study where subjects are usually categorised and placed randomly in control and treatment groups.