Question

An ad for Kool Kids, a kidswear company, is featured in the August issue of a teen magazine, Teen 360. The ad shows children between the ages of 3 and 12 on a ramp. In terms of the response stages of the persuasion matrix, the ad is ineffective in reaching the intended target audience, the parents, because:_________.

a. its portrayal is offensive.
b. it contains jargons that is incomprehensible to the target audience.
c. the media channel used is inappropriate.
d. of the extensive clutter.
e. it is not endorsed by a celebrity parent.

Answer 1

c. the media channel used is inappropriate.

Step-by-step explanation:

In the advert been shown, naturally as it is been stated to be that which has to portray or exhibit the qualities of a cool kid. And as a cool kid, as the words align, their could be other forms of play or kid plays to be done to qualify a child within the range of 3 to 13 as a cool kid. Therefore at the end of the day and session, it could easily be concluded that the media channel obviously inappropriate approach to their in their advertisement. It is looks a little weird because a ramp usage can be seen in scenarios where maybe stubborn or rough children are been gathered or play together at.