Question

Sally is in the new marketing department of a midsized lawn and garden company. She is working on the firm's first-ever STP analysis. She has defined the mission and objectives and identified and selected a segmentation method. The next step is to:________.

A. use the Internet, catalogs, and vendor information to draw up a list of new products.



B. find marketing interns or hire new staff to help with implementation.



C. create pro forma financial statements to complete the package.



D. evaluate the attractiveness of the various segments identified.



E. develop an advertising plan to promote the upcoming sales.

Answer 1

A. use the Internet, catalogs, and vendor information to draw up a list of new products

Step-by-step explanation:

STP analysis is a method that analysis a product and determines the best way to communicate its benefits to your target group.

STP is an acronym that stands for: Segment your market, Target your best customer, and Position your best offering.

In this case the market has been segmented by Sally who defined the mission and objectives and identified and selected a segmentation method.

The next step is to Target your best customer. This is best done by using the Internet, catalogs, and vendor information to draw up a list of new products.