Question

Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with limited financial resources, Marissa went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car. She devoted a great deal of time and energy to getting the best value for her money. Marissa's father, however, knew that he would buy another new car next year. Because it was convenient, he simply went to the local auto dealer and, with little thought or effort regarding the buying decision, bought the first luxury car that he saw. For Marissa, an automobile was a _____ good; for her father, a car was a _____.

Answer 1

Shopping good

Convenience good

Step-by-step explanation:

Shopping good is a type of consumer goods where consumers have to compare prices , qualities and styles in different places before making a purchase decision while convenience good is another type of consumer goods that are widely available and a customer can buy with minimum search effort and also frequently.

Looking at the given scenario , the effort given in by Marrisa and her father defines the category of good the car belongs to each of them . To Marrissa it is a Shopping good based on her efforts before purchase and to her father , a convenience good based on his effort , frequent buying and availability.