Question

You are working with Starbucks to increase consumer landings on the company’s web pages, which promote and sell Starbucks’ at-home coffee-brewing systems. One way to increase such landings is to work for better organic search engine results through search engine optimization (SEO). Which of the following tactics should you follow in your SEO program for Starbucks?

A. Include fewer keywords on Starbucks’ website so that the remaining keywords garner more attention from the search engines
B. Decrease the use of meta tags, thus improving the search to hit ratios through organic searches
C. Be sure that content on Starbucks’ landing pages discusses the company’s in-store drinks and promotions
D. You should use all of the tactics listed.
E. Build the site’s authority by determining ways to garner more mentions on other, nonaffiliated websites

Answer 1

The tactic that should be followed in the SEO program for Starbucks is to build the site's authority by garnering more mentions on nonaffiliated websites.

Step-by-step explanation:

The tactic that should be followed in the SEO program for Starbucks is option E: Build the site’s authority by determining ways to garner more mentions on other, nonaffiliated websites.

This tactic focuses on increasing the website's authority by earning mentions from other websites.

This can be achieved through creating valuable content, building backlinks, and engaging in influencer marketing, among other strategies.

By implementing this tactic, Starbucks' website will gain more visibility in organic search results and attract more users to their web pages promoting and selling their at-home coffee-brewing systems.