Question

Akihabara Imports offers the widest selection of Japanese animation products available on the Internet. All products are shipped with certificates of authenticity. Choose from our vast selection of action figures, collectibles, DVDs, and print books. Items noted with (*) are signed by the original author. Some supplies are limited, so act now! Use our secure online form for immediate purchase, or call our operators at 555.555.5555, all day and all night, seven days a week.

This message is designed to _______. Specifically, the primary purpose of this message is to __________. The secondary purpose of this message is to ___________ with the customer.

Answer 1

This message is designed to PERSUADE. Specifically, the primary purpose of this message is to SELL ANIMATION PRODUCTS. The secondary purpose of this message is to BUILD GOODWILL with the customer.

Step-by-step explanation:

Generally we can group the purpose of any business communication in the following groups:

1. messages designed to inform
2. messages designed to persuade: this message is designed to influence customer into buying the animation products. That is its primary purpose (sell more products). As a secondary purpose this message helps to build consumer loyalty, improve their relationships, build a brand name, etc. (all aspects of consumer goodwill).