Answer: Knowing the audience for a particular essay is important because it determines the content that will appear in the writing. ... If you are arguing for a change to occur, identifying the level at which you want this change to occur and/or the people you want to persuade to help create this change (audience) is important.Knowing your audience helps you figure out what content and messages people care about. Once you have an idea of what to say, knowing your audience also tells you the appropriate tone and voice for your message.
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