Question

Branding is used to A. identify, anticipate and satisfy customer requirements. B. determine which products are intended for market segments. C. heighten awareness of the product in the consumer's mind. D. perform functions unrelated to food service and lodging.

Answer 1

C. heighten awareness of the product in the consumer's mind.

Step-by-step explanation:

Branding is one of the practices involved in marketing. This involves creating a specific name, or design or symbol for the company. The specific name or symbols helps in identifying or focusing the specific company through them. Branding helps in building an impression in the mind of the consumers. The expectations of the company build through the process of branding. Brand helps in building the true representation of the company. `