Answer: The two-way communication is a process in which one individual is the sender of the information and the other person is the receiver of the information.
Step-by-step explanation:
The sender receives a response and act accordingly. This communication process is important in business world. An audience survey can help to promote the two way communication and also help in obtaining the feedback. As this will provide the audience the platform to address their opinion about a product or service. The receiver of the information will take it as a opportunity to upgrade the product or service according to the needs of the customer.