Answer:
The United States were in support of dictatorship and had a poor record of civil rights movement.
Step-by-step explanation:
The reason United States "lose some of its luster" and make the Soviets an appealing option to the 3rd world was because the United States were in support of dictatorship during the period and also had a very poor records of civil rights movement. Furthermore, Their women's gymnastics was nothing to write home about during the time.
One of the reason the Soviets were an pleasant option to the 3rd world was because they were leading in the space race