Answer:
Public relations.
Step-by-step explanation:
Public relations is a combination of news covered by the media that boosts sales without having to pay.
Public relations involves the process of professionally maintaining and sustaining a favourable public perception and image by an organization or an elite.
As a rule, every organization makes it a standard to always go for the best public relations manager, so as to have a competitive advantage over industry rivals and to boost their public image or reputations.
Hence, PR managers use public relations, as a strategic communication process to issue and disseminate quality informations between their principal (usually an individual) or an organization and the public, in order to build a mutualistic relationship.