Question

Two surveys are conducted to measure the effect of an advertising campaign for a certain brand of detergent.27 In the first survey, interviewers ask house- wives whether they use that brand of detergent. In the second, the interviewers ask to see what detergent is being used. Would you expect the two surveys to reach similar conclusions? Give your reasons.

Answer 1

NO

Explanation:

The objective of this surveys is to determine if the two surveys will reach a similar conclusion.

From the data given, we have two test surveys here:

The survey is to measure the effect of an advertising campaign for a certain brand of detergent.

Now in the first survey; interviewers ask house- wives whether they use that brand of detergent and in the second survey the interviewers ask to see what detergent is being used.

Let assume that the brand name of the detergent is KLIN ;

From this disparities of statement ; we anticipate that they will reach different conclusion. This is because; from the first survey people will either respond to the fact that they use the brand detergent (KLIN) or do not used the brand detergent. But in the second survey; when being asked to see what detergent that is being used. There are greater chance that they will bring out the detergent that is commonly used which will eventually result to the same detergent .