Question

10 marks

points expected
QUESTION 3
The advertising industry continues to express concern over the highly cluttered viewing environment on TV
The amount of clutter increased as much as 30 percent during the 1990s and has continued to increase over the
past two decades (Thielman. S., 2013). Clutter levels have been increasing. Thus, a viewer watching three hours
of prime-time programs on the major networks would be exposed to more than 100 commercials in addition to
programming promotions, and public social announcements (PSAs). The problem is even greater during popular
shows, to which the networks add more commercials because they can charge more. Discuss reasons (4 reasons)
for this phenomenon clutter. What are some of the ways (4 ways) advertisers can use to break through or address
the problem of clutter?
20 marks​

Answer 1

As shown in the question above, we are bombarded with advertisements when we watch TV, the problem with all of this is that the advertisements are of the most varied we have, which can leave us tired and sadly confused, as a result, we usually do not pay attention to these advertisements and probably we will not look for the advertised products. However, advertisers continue to look for TV stations to advertise their products, the reasons for this are probably:

1. TV is still a strong communication vehicle.
2. TV is a device present in almost all houses, which facilitates the visualization of the advertisement.
3. TV is unable to filter the interests of its owner to display only advertisements that may interest him.
4. Broadcasters profit a lot from different ads.

As already shown above, this confusion of ads can be harmful to the advertiser, to reduce this problem, the advertiser can choose to:

1. Invest more in online ads, than in ads on TV stations.
2. Make ads with a cleaner look, but with attractive factors.
3. Charge broadcasters to have their ad displayed with related ads.
4. Hire a strong team that has the ability to make your ad stand out.