Question

Dexo Inc. plans to launch a new version of its beverage, Lime n' Lemon. The new variant will be similar to the current Lime n' Lemon in terms of taste and packaging, but it will be fortified with vitamins and minerals. The company decides to market the new drink as Lime n' Lemon Extreme. Which of the following new product categories does this new beverage fall into?

a. New-to-the-world products
b. New-to-the-firm products
c. Improvements and revisions of existing products
d. Repositionings

Answer 1

c. Improvements and revisions of existing products

Step-by-step explanation:

Dexco is planning to launch a new version of its beverage that is fortified with minerals and vitamins. Also the name it intends to use for marketing this product is Lime n Lemon Extreme.

When categorising the product it will be a modification or revision of an existing product Lime n Lemon.

This is not a new product for the company as it is produced based on idea form a previous product.

Answer 2

C. Improvements and revisions of existing products.

Step-by-step explanation:

The new and improved product may have significantly or slightly changed. Most products fit into the revision or improvement category.

Product improvements can be quite substantial or quite minor.

There are also benefits of a product been improved which could range from:

1). Match or outperform competition.

2). Meet changing consumer needs.

3). Leverage improvements in materials or manufacturing technology.

4). Provide variety etc.

An instance can be seen for a food product one of the ingredients may be changed to enhance the taste. Or the packaging may be changed to make it easier to open or to protect the product better.