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When two people are talking, they want the listener to understand what they are saying. They both want to be effective communicators. The same is true of the salesperson who wants the buyer to listen to a sales presentation. What can the salesperson do to help ensure that the buyer is listening

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Salespeople have to develop a mutual trusting relationship with the customers has this determines the long term sales relationship that they can mutually benefit from. A part of developing trust with the customer includes a good and long effective communication between the two.
User Jason John
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