Question

Differentiation Select one: (a) helps a firm get a competitive advantage if it just meets needs in the same way as other firms. (b) means that the marketing mix is similar to what is available from a competitor. (c) often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market. (d) is less obvious to target customers when there is a consistent theme integrated across the four Ps decision areas. (e) can only be based on one important element of the marketing mix.

Answer 1

c) often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market

Step-by-step explanation:

Differentiation is defined as the process by which firms make their products distinct from other competitor's products.

Differentiation is aimed at making a firm's product more attractive to the customer than others in the market.

It involves fine-tuning all of the elements of its marketing mix (price, product, place, promotion) to the specific needs of a distinctive target market.

This makes the product unique and differentiated from others.