Question

The Minnesota Twins, a professional baseball team, wanted to develop creative ways to boost sagging attendance at its ball games. The Twins hired a moderator who, after every home game during the month of July, led informal discussions with groups of 6 to 10 fans to find out what they did and did not like about the baseball team and their experience at the stadium. The discussions were videotaped so that researchers could review the data at a later date and in more detail. What are such informal research discussions called?

Answer 1

focus groups

Step-by-step explanation:

A focus group can simply be defined as a method of market research. it consist of about 6-10 people in a room who are brought together to produce or provide feedback necessarily regarding a product, service, concept e.t.c.

Focus groups are used in traditional market research.

they help to to gather opinions on target audience and also attitudes about certain products, services or concepts.

they are excellent in getting information about personal and group feelings, perceptions and opinions. as well as they can save time and money