Answer:
focus groups
Step-by-step explanation:
A focus group can simply be defined as a method of market research. it consist of about 6-10 people in a room who are brought together to produce or provide feedback necessarily regarding a product, service, concept e.t.c.
Focus groups are used in traditional market research.
they help to to gather opinions on target audience and also attitudes about certain products, services or concepts.
they are excellent in getting information about personal and group feelings, perceptions and opinions. as well as they can save time and money