Answer:
(This is going to brief, I'm assuming this is America.)
Step-by-step explanation:
Today's culture revolves around one's self and we have a narcissistic value to every thing, even family and friends are objected to it. Self-image is an all consuming ideal that the majority now follows. Anywhere from social media to the clothes we see celebrities wear.
The counterculture would more-or-less be that of those who are outward looking, not self-seeking. Imagine it being similar to strict buddhism.