Step-by-step explanation:
The internet has revolutionized the way people communicate and seek information, so companies need to adapt to this reality and seek out where their target audience is. Social networks and Social Analytics can be essential tools for a company's business, due to the possibility of creating a more direct relationship between the brand and the consumer.
Through social networks companies can create content that creates value for users and consequently increases brand awareness and positioning, in addition to being a direct channel where communication takes place instantly, in addition to being a cheap and effective advertising strategy.
Social Analytics is a tool that helps companies to optimize their social networks through the collection of data and information that enable the analysis of interactions and thus the analysis of consumer perception in relation to it, which helps in the optimization of marketing strategies. marketing and customer service.