Musicals were big events, even in film, with limited release showings for audiences providing them with an early release viewing and including an
, playbills with behind-the-scenes information,
, and other souvenirs. By the 1970’s musical theatre began to be separated from film as it wasn’t producing the high dollar amounts that studios were looking for. ‘The Man of La Mancha’ was one of the last to receive a limited-release