The answer is Ethos is when a speaker uses credibility, trust worthiness, style, and tone.
Pathos- uses emotion to move, and stories.
Ex- The frail innocent puppy was weeping.
This uses emotion to make the person feel sorry for the animal.
Logos- uses reasoning, facts, and case studies.
Ex- 1 out of 3 people use there birthday dates for passwords.
This is a fact.
Ethos- uses using credibility and tone.
Ex- Steve Jobs once said “innovation distinguishes between a leader and a follower.”
We used Steve Jobs as something to prove one of our points were true.