Question

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at. Since Japan is the source of about 70 percent of the insurance company's business, it had no trouble adopting a _____ strategy.

Answer 1

Promotional adaptation

Step-by-step explanation:

Promotional adaptation is defined as strategy that is used to sell the same product in different locations using different promotional strategy.

The strategy can be employed in some or all locations where the company operates.

In this scenario AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.

This helped to match AFLAC'S commercials to the unique needs of the Japanese people.