Answer:
D. Financial measures are lead indicators of future success.
Step-by-step explanation:
This is said to be not true regarding financial and non financial measures of performance.
Businesswise, it is often debated whether a commonly perceived good company, as defined by characteristics such as competitive advantage, stable earnings, above-average management, and market leadership, is also a good company in which to invest. While these characteristics of a good company can point toward a good investment, this article will explain how to also evaluate the company's financial characteristics and how to know if a company is a good investment.