The Great Society was an ambitious series of policy initiatives, legislation and programs spearheaded by President Lyndon B. Johnson with the main goals of ending poverty, reducing crime, abolishing inequality and improving the environment. In May 1964, President Lyndon B. Johnson laid out his agenda for a “Great Society” during a speech at the University of Michigan. With his eye on re-election that year, Johnson set in motion his Great Society, the largest social reform plan in modern history.