Question

Redstone Inc. manufactures and markets computer games. Its latest game, Warrior Xero, is designed specifically for teenagers. The company recently implemented a free trial where they invited teenagers to their office to play the game. After the free trial, the company's market research executives conducted discussion sessions with the teenagers to gain insights into the product and whether any changes needed to be made. The research conducted by Redstone Inc. best exemplifies _____. Group of answer choices mathematical modeling observational research focus groups group experiments

Answer 1

Focus groups.

Step-by-step explanation:

A focus group seems to be a marketing evaluation device where a small number of persons explore such subjects with the concern inside an open atmosphere. It seems to be a method of such analysis widely used during branding & marketing analysis, but also in sociology.

The following is thus the explanation of why the answer defines the situation as correct.