Question

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Identify the marketing issue faced by the business based on the glven scenario.
Paul runs a small bakery in his town. He wants to expand his business to the neighboring town by opening up a branch of his bakery there. Paul
decides to do some market research to figure out who his target customers would be in that town.
He collects the necessary customer background information and determines that his bakery would appeal to customers aged 15-25, and also
business executives wanting a quick breakfast before work.
Paul's marketing tactic is called
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Answer 1

The person above me is wrong for PLATO/EDMENTUM USERS!

Step-by-step explanation:

Answer 2

Paul running a Market Analysis by performing the technique: Demogaphic segmentation.

Step-by-step explanation:

The reasons for this answer are two. First of all, "market analysis" is a study to find out specific information about the perception of a certain product, business, or service in a population. However, these types of studies have a technique called "Demographic segmentation" which finds the profile of the population inside our study. Age, gender, economic class, buying power, type of job, need to cover, and many more.

If we wouldn't have had the economic data and the type of job about his clients, we would only have said market analysis. However, because we obtained an economic profile we know it is a demographic segmentationn.