Question

Select the correct answer.

Samantha is a marketing manager and researcher at a beverage company. Her company plans to launch a new health drink in the market to
target athletes. Samantha has assembled a group of 60 local athletes and has given them a topic related to their interests. As the group
discusses the topic, Samantha is taking notes. What type of primary research is Samantha using to collect market research data?
A
personal Interviews
OB.
focus groups
C.
behavior observation
OD
mail survey

Answer 1

I think C, because she is taking notes and showing that she is interested in listening.

Answer 2

Samantha is using focus groups, so the answer would be B. focus groups.

Step-by-step explanation:

In focus groups, businesses use a certain group of individuals with certain similarities necessary for conducting research. In this case, Samantha is using 60 local athletes that would talk about a topic related to their interests.